Improving eating behaviours
Breckland Council worked with Uscreates to improve the workplace eating behaviours of its staff: one year on 23% of employees rated their lunch as healthier, and 72.4% are eating two or more portions at work. The project was Highly Commended in the HSJ’s Best Social Marketing Project category.
“With 60% of waking hours spent in the workplace, improving eating behaviours at work is an area ripe for innovation, which is precisely what Uscreates brought to the table. They injected collaboration and creativity to the process, and the co-designed interventions they introduced ably addressed barriers to healthy eating the qualitative research had identified.”
Martin Seymour, former health improvement manager NHS Norfolk/Breckland Council.
Workforce interviews, roundtables and insight probes distributed to the workforce captured understandings of the effect of workplace culture on eating behaviours, and identified barriers to change including a lack of both inspiration and healthy food sources nearby.
A co-design event brought together representatives from Breckland Council, dieticians, chefs, health professionals and designers to innovate methods to improve eating behaviours.
The resulting mix of services included; an honesty fruit bowl system, a visiting chef, a health lunch pack delivery service, health and nutrition MOTs, and the redesign of the staff room.
Read the National Social Marketing Centre case study.
Watch a highlight film of the co-design event on Youtube.
See more project photos on Flickr.
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