Improving oral health
Growing evidence shows oral health has an impact on general health and serious medial conditions, and NHS Portsmouth brought Uscreates in to understand the attitudes, behaviours, triggers and barriers experienced by young families and young men in this area.
“We commissioned Uscreates for our Oral Health Social Marketing project due to the innovative, evidence-based methodology proposed for their primary research. Throughout the project Uscreates were able to work well with the primary target group, the influencers and our partners. This meant we were able to get extra ROI by getting people in to dental practices from the Scoping stage and have the relationships in place to develop great insight-led interventions. Always a pleasure to work with their team.”
Hannah Byrne, NHS Portsmouth.
We gathered direct audience insights through creative research methods including:
- video diaries
- in-depth ethnographic interviews
- mystery shopping of dental health services from a user’s perspective
- the Coffee Cube – this roving consultation method provides a relaxed space to talk to young families over a coffee in an informal environment.
The insights included the interplay between oral aesthetics and personal confidence, the array of reasons to exit the dental system, and emotive and lifestyle barriers.
A mixture of recommendations from the collaborative design event, including service-side changes, communication, events, education and training, will inform future social marketing recommendations.