Increasing Chlamydia screening
Uscreates worked with young people and NHS Birmingham East and North to increase Chlamydia screening rates among 15 to 24 year olds.
“Uscreates is a dynamic and professional organisation who helped the PCT in developing innovative responses to a challenging area of increasing our Chlamydia screening uptake amongst young people. They delivered high quality work on time and in budget and were flexible in meeting our changing requirements throughout the project. I have no hesitation in recommending them to other organisations.”
Waheed Salem, NHS Birmingham East and North.
We collaborated with local colleges, the Princes Trust, Empire Cinemas and young Birmingham residents to first gather meaningful insights, and then test ways to overcome specific behavioural barriers. Thirty Youth Ambassadors were recruited to both author the programme, which they called CHECK YOU OUT!, and deliver the pilots.
These included:
- A free cinema night: providing a safe environment with people taking a Chlamydia test rewarded with free popcorn and a soft drink, resulting in a 100% testing rate.
- A Facebook campaign hub: this tackled misinformation and social stigma, and to date has accrued over 5,000 fans.
- A film making competition: young people described how to get tested for Chlamydia, winning a day with a professional production company.
- An outdoor communication campaign: billboards, bus stops and featuring the Youth Ambassadors.
The results from the pilots informed a comprehensive 12-month strategy blending innovative interventions with service redesign recommendations. The programme won an award at the Institute of Practitioning Advertisers Best Of Health Awards 2010.
Watch the winning films here and here.
Visit the CHECK YOU OUT! Facebook page here.
See more project photos.
Click images to enlarge
