Raising cancer awareness
Uscreates took a collaborative approach to increasing early presentation of breast, lung and bowel cancer symptoms among older people, working with NHS Stoke-on-Trent, local residents and businesses, the Improvement Foundation, and the Healthy Communities Collaborative.
“Uscreates co-delivered a campaign with us to raise cancer awareness which is still being well received: a great example of how a collaborative approach can establish successful solutions! Uscreates really engaged with the community and facilitated exciting new ways for volunteers to speak to people about the cancer campaign message.”
Jill Davies, NHS Stoke-on-Trent.
Community volunteers, equipped with creative resources to communicate with their peers, were central to the co-designed campaign called Get Checked Today to Enjoy Tomorrow.
Local cancer survivors featured in communication materials, Care and Share toolkits supported face-to-face awareness raising interactions, and NHS Stoke and the volunteers are still delivering the campaign a year later, their efforts winning the team an NHS award.
An independent evaluation found that 29% of people who had come into contact with the programme checked for signs and symptoms compared to 9% in the control group.
For more info, visit the Stoke Cancer Awareness Project blog.
Visit the campaign website.
Watch a highlight film about the project on Youtube.
See more project photos on Flickr.
Click images to enlarge
