Reducing misuse of A&E
NHS East Midlands commissioned Uscreates to gather insight into the behaviours and service usage of local people, with the aim of developing interventions to reduce the inappropriate use of A&E.
“I was very impressed by the thoroughness and professionalism of Uscreates. They kept us involved throughout and delivered detailed and actionable recommendations. The quality of the final report was excellent and was supplemented by videos and detailed implementation plans.”
Debbie Jackson, NHS Derby City.
Our RANTBOX™ consulted over 120 people from the two target groups considered to display the highest inappropriate use of A&E:
15-24 year olds, and parents of 0-4 year olds.
Analysis of the insight revealed a number of factors that trigger the target audience to use A&E when other services could be more appropriate. A co-design event brought together clinicians, communication leads, service managers and the target audience to explore the triggers, and to generate ideas to address them.
A number of short, medium and long-term recommendations made during the event were developed further by Uscreates and key stakeholders.
The short-term recommendations based on the insight included adopting the current Choose Well campaign, and adapting the current messages promoted.
The medium-term recommendations have received funding from the Strategic Health Authority to be piloted, and the work is currently underway.
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