Reducing teenage pregnancies
The UK has the highest teenage pregnancy rates in Western Europe, and NHS Bristol commissioned Uscreates to deliver actionable research insights to reduce teenage conceptions.
“Working with Uscreates equipped us with meaningful insights into the target audience, and the wider social factors that influence teenage pregnancy. Uscreates applied rigorous quantitative and qualitative methods and analysis to a complex web of issues. They communicated the findings in an actionable and engaging way, allowing us to empower young people with the support they need.”
Jess Dicken, NHS Bristol.
Successfully consulting young people on sensitive topics such as sexuality and contraception required engaging research methods such as video diaries and the RANTBOX™. This touring ‘diary room’ environment gave groups of young people the chance to share their thoughts, opinions and experiences in an exciting way.
Their concerns and experiences revealed the influence of numerous macro social trends and pressures which contributed to their behaviour in relation to sex and the use of contraception.
Based on the recommendations generated at a collaborative design event NHS Bristol has launched a number of initiatives, including a social marketing campaign around Long Acting Reversible Contraception (LARC), a peer education project, and an early intervention scheme for those most at risk of teenage pregnancy.