Uscreates exhibited at the Innovation Live 08 conference last week. The event was hosted by NESTA and NHS Institute for Innovation and Improvement to explore and stimulate innovation in healthcare.

We exhibited examples of some of the tricky questions we have helped our health clients to answer such as:
- How can we measure the effects of a project on mental well-being?
- How can we improve eating habits in the workplace?
- How can we reach men over 40 to discuss potential health risks?
Delegates also challenged the Uscreates team to answer questions that they are currently tackling around health.

The day was a great knowledge sharing and networking opportunity. We particularly enjoyed the closing session on Improvisation with Neil Mullarkey, founder member of the Comedy Store Players. Neil used amusing improvisation exercises with the audience of over 600 delegates to highlight the value of co-creating.