Evaluating social marketing
Uscreates have been commissioned by NHS Wirral to undertake an evaluation of ‘Your Reason, Your Way’, a social marketing component of their stop smoking programme.
We will be assessing the effectiveness, accessibility, appropriateness and impact of the campaign, for both service users and service providers.
The project will run through to 25th Februrary 2011, and include qualitative research such as mystery shopping, cigarette break chats, day-in-the-life of service provider shadowing, and video diary probes.
Visit the ‘Your Reason, Your Way’ site here
Click images to enlarge
