OPEN MIC: Dr. Corrine Beaumont
01.02.2012
On Monday the 23rd of January, we had the pleasure of hosting an Open Mic with Dr Corrine Beaumont, who talked about her PhD work around design thinking and breast cancer. If you missed her talk, please see the video and more information below.
Who: Dr Corrine Beaumont is a graphic designer and a lecturer in design thinking and entrepreneurship at Kingston University. A farm girl from Idaho, she moved to London six years ago to take on a subject she is passionate about—using design to improve breast cancer outcomes. She is also the author of The Zoo in My Belly, a children’s book designed to change the way children think about and eat food.
What: Design Thinking in Healthcare – developing patient-centred communication materials for breast cancer detection
The role of design is emerging as an agent of collaboration, bringing different disciplines—such as healthcare and communication design—together in new ways. This new focus of design is increasingly looking beyond ‘designing the object’ towards ‘designing the system’. But how does a designer use design thinking to bring the object and system together?
I’ll be discussing my experience and research journey as a graphic designer who took on the challenge to change the way educational materials for breast cancer detection are designed for a global audience. This resulted in a PhD in Design, as well as a set of educational materials under the brand of Worldwide Breast Cancer, educating over 60,000 patients so far. I’ll be sharing the results of patient literacy with the materials, as well as conceptual frameworks for analysing a system and patient needs.
The Open Mic concept:
Uscreates Open Mic started as a project for the World Social Marketing Conference 2011, and we enjoyed the concept so much that we now host Open Mic sessions every once in a while at our studio. The sessions take place in the morning, when an interesting speaker visits and shares their works with Uscreates and friends.
Past Open Mic speakers include:
Dr. Ranya Bechara on physical activity and neuroscience. See the film here
Linda Selwood Choueiri on design and mindfulness
Helmut Aschbacher on service engineering vs. service design
Jonas Piet on service design
Ben Gallagher on Girl Hub marketing
If you would like to do an Open Mic session, send an email to us@uscreates.com with Open Mic as a subject.
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