Physical activity insight work
Obesity levels in Wirral are estimated at 22%, and while life expectancy is increasing it still falls short of national levels.
The Wirral Physical Activity Board has appointed Uscreates to carry out insight work and develop a strategy to encourage the population to become more physically active.
The project will culminate in a collaborative design event to share secondary and qualitative research insight with Wirral residents, influencers, stakeholders and topic specialists.
This will inform the strategic redesign of local services to increase physical activity.
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