Social marketing and sexual health
Uscreates exhibited CHECK YOU OUT!, a Chlamydia Screening Pilot Programme for NHS Birmingham East and North, at the Sexual Health and Social Marketing Services 2010 event in Birmingham on the 23rd February. You can learn more about the programme here.
The event covered key guidelines for social marketing within health services, and various PCTs presented applications of social marketing in sexual health programmes, services and campaigns.
Discussions converged around the importance of evaluating social marketing techniques and measuring the impact it has made on health services. All in all it was a wonderful and rare chance to share experiences and build collective knowledge across a range of PCTs.
The National Social Marketing Centre’s website has theories, methods and case studies on this topic area.
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