Stoke Christmas 2010 campaign
We were asked to deliver the Christmas 2010 campaign to reduce drink driving after developing an alcohol branding strategy with NHS Stoke on Trent.
The campaign features quotes from local residents suggesting alternative ways of getting home after a drink or two, and is running across posters and banners on streets and buses.
Another component of the campaign are water bottles tags featuring local residents communicating the units in their drinks. The back of the tag includes a chart of drinks and units, which can be detached and kept, and the water bottles will be distributed outside clubs and bars during the Christmas period.
Read more about the campaign here.
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