Evaluation
Delivering impact-driven change campaigns demands robust evaluation techniques. We work with the public, clients and stakeholders to identify short, medium and long-term indicators of success. We also offer our evaluation service package to assess social marketing and behaviour change campaigns.
- Evaluation frameworks – measuring the impact and effectiveness on specific behavioural or SMART goals beyond our involvement
- Quantitative methods – surveys and studies to assess and monitor any statistical associations.
- Mystery shopping – deepens immersive understanding to aid evaluation of services and user experiences.
- Contextual focus groups – qualitative methods to make the numbers meaningful and explore the whys and hows behind statistical correlations.
- Multi-perspective evaluation – from the position of service users, non-users and providers.
- Peripheral – measuring the additional benefits, such as the effect of increasing community cohesion and engagement.
- Partnership with The Institute for Health and Human Development, UEL, independent academics we co-develop evaluation frameworks with on a per project basis.
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