As part of the Well London programme to improve health in the most deprived communities in London, Community Café consultations have been held to gather communities’ thoughts and needs about their areas.  It was vital that the events were well attended to ensure as many different demographic groups are represented.

Uscreates developed and delivered a training package to eleven local organisations to support the marketing and communication of the events. The training package included a one-to–one session with each organisation to explore target groups and to develop a marketing action plan, the provision of print materials specific to local areas and support in the delivery of key marketing activities.

Outcomes

Eleven one-to-one marketing workshops held with local organisations

Eleven marketing action plans developed with local organisations

Area specific posters and flyers designed and supplied to each area

Mail out to every single resident in the target areas

Information translated into 10 languages and distributed amongst key ethnic groups

Feedback

“It has been really helpful to have the time and support to develop a plan of action. We really needed to identify the different motivations that people might have to come to the event and work out how to appeal to them.”
Co-host